Karla Luke did not set out to work in marketing. She fell into it while looking for something else, then accepted what kept being true: she thinks in audiences, messages, and meaning.

Six years, five roles and three continents later, she founded LumenWorks on a simple belief. The best brand stories are not invented, they are excavated. Most founders already know what they are building; they just have not found the words for it yet. That gap, between real credibility and a weak online presence, is the problem she builds around.

Her work covers the full range founders actually need, from brand strategy and copy to the content engine that keeps a brand visible month after month. Alongside her role at Mswitch Media, she supported the NCTO National Communications Campaign, providing social media content, branding and communications assets across its flagship HoPE-CT Implementation Briefing, a government campaign marking Nigeria’s largest cash transfer intervention, reaching over 9.2 million households across all 36 states and the FCT.

In 2026, Karla was named a LEAP Africa Social Innovators Programme fellow and selected for the Her Story x ImpactHER Entrepreneurship Incubation Programme. She also speaks on how marketing really works in Africa, how brands earn trust, and how AI is quietly rewriting the profession in real time.